Vogue August 2002, page 136
Strike a Pose: Are yoga studios the latest runway? Robert Sullivan wear-tests the newest gear and learns that there is more to this style trend than meets the third eye.

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It is a whole new yoga world out there--a world where Sanskrit is the fashion-label language of choice and where a show might be named for a river in India. "It's not just a trend thing anymore," says Liza Ciano, of Saka (Sanskrit for "friend"), a yoga-product-design company on the banks of the Winooski River in Burlington, Vermont. Saka is now selling what may be the first-ever-way-cool snowboarder-style messengersque yoga bag, specifically designed to carry yoga mats--a huge development, especially in crowded urban areas, such as New York City, where yoga-mat storage on subway trains is a public safety issue.